Put answers to frequently asked questions here. You may use the info box as an index of questions and link to bookmarks.
What is Personal Branding?
Answer: Personal Branding is your unique promise of value
to a potential employer or to your target audience powerfully articulated.
Who needs a Personal Brand?
Answer: In today's environment, all successful professionals
and executives need a personal brand.
What are the benefits of Personal Branding?
Answer:
Is Personal Branding marketing
spin?
Answer: Absolutely not! Why? Because great Personal Brands
are built on authenticity and are genuinely reflective of your
unique value.
Where did Personal Branding come from?
Answer: Personal Branding came about in the mid-90's
from the concept that as companies have used branding successfully
to attract their target audience, so successful professionals can
do the same. Global thought leaders such as Tom Peters (who coined
the phrase), Peter Montoya, William
Arruda, David McNally and Karl Speak, have popularized the concept.
How do I create my own Personal Brand?
Answer: Since creating your own personal brand can be highly
effective, it also takes some thought and expertise ensure
it is not only reflective of your unique value
but powerfully articulated to engage your target audience. For
this reason, it is highly recommended that you engage a Personal
Branding Strategist to assist you in putting yours together.
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